Here are some interesting finds on UI/UX of the week!
Email Notifications build User Trust. Very interesting article focused on the evolution of email notifications, and how metrics have also evolved giving companies better insights into user behavior. Highlight of the article includes:
“A central challenge for brands is to ensure that the communication is truly useful or relevant. This is where so many companies have erred in the past: With only limited tools to assess a customer’s desire for a particular marketing message (such as the tracking pixels that detect email opens), it was difficult to if a message was successful. Notifications today are backed by superior tracking technology, but more importantly, they are almost always created or chosen by customers themselves. Facebook and Instagram, for instance, offer a wide range of opt-in choices for either email or push notifications, which are then triggered automatically by status changes or new messages.”
Essential Guide to UX for AR. Interesting article focused on how Augmented reality applications function and what way they alter the UX practice. The article presents specific examples with the cases of Pokemon Go and Snapchat, and also goes into details how this type of application can potentially function in scenarios of e-commerce. Highlight:
“In the not-too-distant future augmented reality will probably provide even more out-there opportunities to improve user experiences. Think about augmented presence meetings and teleconferences, where a colleague from some place else on the planet, just like AR entrepreneur Meron Gribetz does in this TED talk. Devising the UX flows, interactions, gestures and UI animations for this kind of technology will fall to the augmented UX designer.”
Metrics and UX Effectiveness. Interesting article on what metrics to utilize to measure UX effectiveness. The article details parameters such as AOV (average order value), TPI (task performance indicator) and SUS (system usability scale). Highlight:
“AOV means average order value, and this is simply your total revenue / number of checkouts. According to VWO this is a “direct indicator of what’s happening on the profits front.” If your UX efforts directly tie into increasing cross-selling or upselling, then AOV can be an indicator of whether you’ve improved things or not.”