UI/UX Articles and Interesting Tidbits of the Week


Here are some interesting finds on UI/UX of the week!


Deciding if a Business Issue is Worth Solving. Great article hailing from The Fast Company, appropriately focused on how to strategically identify what needs to be a priority, from issues that are brought forth or stem from implementation scenarios. The article pinpoints aspects such as Potential Impact, Feasibility of being solved and also, does solving this issue ultimately enable the continuation of the strategy at hand. It’s a very thoughtful article on the ramifications of addressing various issues, since most Organizations have limited resources, at times funding and always timelines. Highlight of the article includes:

“Innovation projects are one area where the answers can get a bit murky. Many teams tend to take on just about any innovation project as a means to growth. But by using strategic considerations as criteria for screening and selecting projects, a team can be sure they only address issues that truly deliver against the strategic needs of the company. Imagine that a food production company is currently unable to package its product for the consumer market. On the surface, this may seem like a business issue worth addressing. But if the company’s strategy is to focus on expanding in the food service market (e.g., via new food service channels or geographic markets), then chasing a new consumer packaging capability would be a waste of resources.”


Spotlight on Designer Joseph Caroff. Great article from Print Magazine, and author Steven Heller, focused on the work of Joseph Caroff, a remarkable Designer who has worked continuously since the 1940s till the mid 2000s. The article focuses on the investigative work done by Thilo von Debschitz, who has also shed light on the work of other Designers in the past, and how he also discovered the work of Mr. Caroff. The article showcases some of this remarkable work, including some of the most iconic movie posters of the last 60 years. Well worth reading and learning about this immensely talented gentleman. Highlight of the article includes:

“His work, as you will see, has been visible for the past half-century and more. Still, owing to circumstance, Caroff — who was born in Linden, New Jersey, studied at Pratt Institute and assisted legendary French poster designer Jean Carlu when he had a studio in Manhattan — has been absent from the recent histories and archives. Odd, since he was later proprietor of his own design studios until 2006, when at the age of 85 Caroff, who lives in New York City, ended his graphic design career and turned to painting. Among his recognizable projects are movie title sequences for Brighton Beach Memoirs, A Bridge Too Far, the film poster for West Side Story, the James Bond 007 gun logo, and the film poster for The Last Temptation of Christ. When he was 27, he designed the book jacket for The Naked and the Dead by Norman Mailer, using the name Joseph Karov.”


Creating a Social Media Strategy. Great article on the topic of devising a social media strategy, but even more importantly, how this type of deliberate effort and strategy for social media is applicable to a plan which contemplates expanding brand awareness and recognition. The article from author Braveen Kumar touches on relevant topics such as Identifying Target Audiences, Establishing Metrics and KPIs, Creating Context Mix, Emphasizing Shots of Product Utilization (social proofing tactics), among others. This on par with the good values for long lasting brands (being self aware, principled, deliberate, focused and adaptive) also trickles to all strategies that permeate product creation and expansion. Well worth a read. Highlight of the article includes:

“Social media marketing starts with understanding your ideal customer. Building rich context on your target audience takes time, but there are steps you can take immediately that will provide lasting value. Spend some time researching your target audience, looking for demographic and psychographic data or observable patterns that help you form a mental image of who is likely to buy from you. This exercise won’t just inform your initial strategy but also help you develop a voice and tone for your brand that resonates with them. If your business naturally focuses on a specific niche market (like cat owners, for example), your job will be easier than if you’re trying to appeal to a more general audience (like telecom and airline brands). Check out places your audiences often hang out, such as in subreddits or blogs, to see what they’re interested in.”