UI/UX Articles and Interesting Tidbits of the Week

Pedro Canhenha
3 min readAug 18, 2024

August//16//2024

Here are some interesting finds on UI/UX of the week!

1.

Measuring Website Success. Very thorough article from Louise North for The Web Designer Depot, focused on various Key Performance Indicators that can be established and therefore measured when it comes to Websites/Digital applications. It’s worth reading through in the sense the author provides insights on different categories of KPIs, namely Qualitative ones, Usability Testing, Session Recordings, and the list goes on. It’s an article well worth reading through. Highlight of the article includes:

“Bounce Rate — The bounce rate is the percentage of visitors who leave after viewing only one page. A high bounce rate might mean your landing pages aren’t engaging or relevant. Lowering it can boost engagement and conversions. Average Session Duration — This measures how long people stay on your site per visit. Longer sessions usually mean visitors find your content valuable and engaging. Pages Per Session — This shows how many pages a visitor views in one session. More pages per session can mean visitors are exploring your site more thoroughly, indicating strong content and navigation. Scroll Depth — Scroll depth measures how far users scroll down your pages. This helps you understand how much of your content is consumed and whether your layout is practical.”

2.

What to Do in case of being Hacked. Interesting article from Jennifer Conrad for Inc. Magazine, on the topic of the actions to take when one is hacked. The topic of cyber security is one that is very relevant as anyone these days is well aware, since it touches upon something that has become common place for us all, which is our data on the cloud. The article showcases a few options to keep in mind when situations such as these happen. The article also showcases some examples of what hacking/ransomware actually entails and the various costs it has had for organizations and people in general. Highlight of the article includes:

“And, unfortunately, attacks are only becoming more common. San Francisco-based cyber-risk and insurance firm Resilience crunched the numbers and found that 48 percent of all claims it processed in 2023 were related to ransomware, and many attacks start with human error, such as clicking on a malicious link. Companies in wholesale, health care, construction, and transportation were frequent targets, according to a report released by Resilience on Tuesday. What’s more, mergers and acquisitions can be a precarious time, as companies are exposed to each other’s existing vulnerabilities, and new weaknesses can crop up as the systems integrate — something made clear by the ransomware attack on Change Healthcare soon after it was acquired by United.”

3.

Disability, Accessibility and Representation. This article from Brenda Milis for the Adobe Blog is focused on Disability, Accessibility and Representation. The article demonstrates what Adaptive Technology is doing for various individuals, the same going for Harnessing AI (the example of prosthetic hands described in the article is fascinating). The article also addresses aspects such as Wayfinding, Travel, and also details aspects surrounding communities and representation. It’s an important topic, since Design is and should be one of the biggest proponents of inclusivity. Highlight of the article includes:

“An estimated 1.3 billion people around the world currently live with a disability, and this number is estimated to grow to 2 billion by 2050. In addition, a global Return on Disability report estimates that People with Disabilities (PWD), along with their friends and family members, account for over 73 percent of consumers and control more than $13 trillion in annual disposable income. People with disabilities represent the third-largest market segment in the US. This report explores more accurate ways of representing the intersectional identities and experiences of people living with a spectrum of physical and intellectual disabilities as well as projects and technologies being developed to make the world more accessible to this major demographic.”

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