Here are some interesting finds on UI/UX of the week!
Uber Globalization Efforts. Interesting article from The Fast Company, shedding light on the efforts that Uber and its Design Group faced when expanding the footprint of their application/product globally. The article provides insight into how the Design team had an opportunity to understand the markets the company was expanding into, the devices the users primarily utilized, their tasks, demographics, among many other factors influencing the product adoption. This article surfaces many important factors that should go into product design, namely cultural, economical, demographic, beyond the most localization issues. Highlight of the article includes:
“Andhare and his team, who are based in India, started noticing that users weren’t successfully booking rides, particularly in countries dominated by Android phone users. To understand why, his team traveled to a handful of cities in India and in Latin America to meet users face to face and understand what their issues were with using Uber. Their insights led to a complete revamp of the core Uber app, called Uber Lite, which launched as a pilot in India in summer 2018. Now, a year into the launch, Uber Lite is available in 30 countries, in English, Spanish, Portuguese, and Arabic (Hindi is coming soon). Since the end of 2018, the number of Uber Lite downloads has increased 300%.”
Empathy Won’t Get Automated. Hailing from The Next Web, this article is an interesting reflection on all that makes humans so distinct, and how that uniqueness is impossible to replicate by AI, which thrives on pattern recognition, among many other subtleties. It’s a very pertinent insight into a continuously evolving field, and how that permeates every day life. Highlight of the article includes:
“We’re only just starting to understand what happens in the brain when we encounter a moving work of art. In the last decade, neuroscientists and psychologists have started using functional magnetic resonance imaging (fMRI) — a type of scan that reveals the brain at work — to see what happens when we see a painting, listen to music, or read a story. The emotional cascades are complex, distinctive, and extremely personal to each of us. And yet every time we make someone laugh or arouse their pity we touch their minds and set off these same cascades. That is what it means to make a human connection.”