Here are some interesting finds on UI/UX of the week!
Design challenges in the age of AI, and how to overcome them
Design is an ever-evolving field. So much so that it's hard to keep track of design job titles. Originally, product…
Design Challenges in the Age of AI. From The Next Web comes an interesting article on the effect of Artificial Intelligence on the Design Discipline and Designers specifically. It’s a very pertinent read, in the sense that AI, will not only dramatically change the future of e-commerce, but in essence, how the understanding of users, their journeys is clarified. It will also impact Permutations, Prognostication, among other factors, that are deeply tied to product and user experiences. Well worth a read. Highlight of the article includes:
“Understand individuals at scale: AI empowers data analysts with better and deeper insights. We are able to understand more complex data and at a more micro level. We can profile users more accurately based on demonstrated behavior. Instead of focussing on users as a % of metrics (or funnel), we can reliably analyze overlapping journeys (click-flows) across the product.”
The next decade of design will be about fixing the last century of excess
The 1980s have gone down in history as the decade of excess (as if the gas-guzzling V8 cars of the 1970s or the rise of…
The Next Decade of Design. Another interesting article from Fast Company, one that is looking ahead, in order to provide a topical and relevant number of insights on how the Design discipline can effectively play an impact on fixing or alleviating many of the issues that were caused in the one that just came to a closure. The article provides interesting insights on topics such as Transportation/Travel, Food/Eating and even valuation of Organizations/Companies. Well worth a read. Highlight of the article includes:
“We’ll see more leaders espouse purpose — and then get caught up because it’s not aligned with some element of their operation. This reality is going to be really hard to resolve because as we transition, everyone is open to critique about something. Social media may not make plastic or dig up minerals that cannot be renewed, but it is open to criticism that it is causing social and political distress. Retailers may shift to ethically sourced products, but ship from halfway across the planet. The important thing is to start — and that means with metrics. French corporate services giant Sodexo, with a number-driven emphasis on cutting food waste, is a great example. Could they reinvent everything they do? Probably. Should they start somewhere (and they have)? Yes. Ethical paralysis is not an option and will be called out. We believe it is better to be on the journey and admit you have a distance to go than burying your head. There’s a cynical game being played of looking at percentages as they are applied to contributors to global warming. There is always a sector more responsible than yours for CO2 emissions for example. But if we all take that approach, then nothing changes.”
What is the ROI of Rebranding?
Back in 2001, Andersen Consulting, the world's largest consulting firm with close to half a million employees, went…
What is the ROI of Rebranding. Rebranding and Branding are always topics worthy of highlighting. They impact an organization, its teams, its clients, its longevity, relationships established, among many other variables, something this article exposes. It goes far beyond this exposure, and gives great examples of some very well known brands and their evolution, the risks and rewards associated with Rebranding, and also the costs associated with it. If each organization is indeed telling a story through the products they place on the market, does changing the aspect of that story really bring more readers to the fold, or really alienates the faithful ones. Interesting topic, always worth a read. Highlight of the article includes:
“Many companies find themselves compelled to undergo rebrandings in order to live past PR crises. Perhaps the best example of this would be the latest Facebook rebranding. The company has been facing a lot of scrutiny in the past few years due to its privacy practices and their involvement in electoral manipulation and the spreading of misinformation. Needing to distance themselves from this, the company had an ingenious plan. A rebrand. They decided to split the company and the service into two different brands. The company, now with the uppercase logo can take all the heat while the service, ever so loved by its user base can function quietly in the background.”