Here are some interesting finds on UI/UX of the week!
Internet Traveling Through the Oceans. Interesting article from the New York Times focused on how the Internet gets distributed around the globe. It’s an insightful article on the multiple layers that allow for the Internet, as a good no less, to be democratized and spread around the globe, through an infrastructure of hardware that is implanted through the oceans. Highlight of the article includes:
“While most of us now largely experience the internet through Wi-Fi and phone data plans, those systems eventually link up with physical cables that swiftly carry the information across continents or across oceans. In the manufacturing process, the cables move through high-speed mills the size of jet engines, wrapping the wire in a copper casing that carries electricity across the line to keep the data moving. Depending on where the cable will be located, plastic, steel and tar are added later to help it withstand unpredictable ocean environments. When finished, the cables will end up the size of a thick garden hose.”
Qualitative vs. Quantitative User Research. Very relevant article hailing from HotJar’s blog, focused on the differentiation between Qualitative and Quantitative user research methods. This article emphasizes how both these methods compliment each other and allow for a far more realistic approach to Product Design, and creating solutions grounded in facts and aspirations. Highlight of the article includes:
“Quantitative research is designed to gather data points in measurable, numerical form. Qualitative research relies on the observation and collection of non-numerical insights such as opinions and motivations. For digital marketers, a common quantitative source is Google Analytics. Using GA and other traditional web analytics tools, you can see the raw number of visitors who came to your site, or the percentage of visitors who converted into leads or sales. Qualitative sources include research methods like open-ended customer surveys. You can learn about common pain points of your buyers or which product features are most interesting to them. The answers describe the frustrations and desires of your target audience.”
Effective UX Writing. Another pertinent article from Suzanne Scacca, on how to effectively use UX Writing (and not UI Copy or Microcopy, which have been highlighted previously on this newsletter), in order to increase message effectiveness, retention and even memorability. It’s a very interesting article which also provides recommendations on how to address product layout and being mindful of factors such as readability. Highlight of the article includes:
“In general, you never want a paragraph to run longer than five lines on a web page. Anything longer, and it’s safe to say your readers will lose focus. The same happens when you place too many paragraphs one after another. Your readers need a break. While the writers should be the ones to determine where a pause should fall within the text, there are other things you can do to break up the monotony of paragraph after paragraph.”