UI/UX Articles And Interesting Tidbits Of The Week
July//31//2020
Here are some interesting finds on UI/UX of the week!
1.
Interactive Content Increases User Permanence on a Web Page. Interesting article hailing from the Rock Content Blog, focused on the importance of creating interactive content for web driven products, as a means to drive client focus and time spent on those same products. The article explains what is the driving force behind focusing on time spent by users on the product, as well as tactics to increase that behavior, from quizzes, calculators, infographics, among others, also devoting some attention to home pages/landing pages, and how these can and should be an effective entryway for the user journey on these products. Highlight of the article includes:
“It’s always good to remember: quality is worth much more than quantity. So, before you start producing interactive content, make sure the materials will deliver value for users. That’s why it’s necessary to focus on relevant subjects and ensure the originality of the material. Furthermore, you must align the content to the lead’s progress in the marketing funnel. For each step, there’s a more appropriate type of content. To ensure the overall quality of production, it’s good to consider investing in services and tools that can be useful in the process. Some platforms offer simplified production of various content formats and also connect your company with specialized professionals.”
2.
Effectively Communicating and Utilizing Research Findings. Another relevant article hailing from the Nielsen Norman Group. This specifically tackles the topic of research, its findings and how the professionals associated with the studies, can analyze, interpret and communicate their findings. It’s an article that provides recommendations on these topics, by highlighting different aspects such as creating lists of those findings, clustering them into sensical groups and even translating them into a format that is easily readable. Well worth a read. Highlight of the article includes:
“When you’re crafting stories for your audience, it’s important that you don’t purposely omit facts or distort evidence. To maintain your credibility, stick to the data, even if it doesn’t fully support your recommendations or hypotheses. If the findings contradict your recommendation, it’s likely that you’re going to spend time creating the wrong solution anyway. Moving forward, it’s best to acknowledge the discrepancy and formulate a new research question to learn what’s going on. Research findings aren’t always straightforward and sometimes you’ll come across contradictory findings. Figure out if there are any possible reasons for that and own that there may be methodology issues behind your studies that led to these inconsistencies. Sometimes the answer may simply be that you don’t know yet or that you need to do more work to find the answer.”
3.
Office Work is Shifting. Another interesting article from The Fast Company, focused on the changing work environment that has dramatically unveiled itself since the Pandemic started. There’s quite a few articles on this topic floating around, namely on Linkedin, but this one has some interesting findings based on research (surveys that have been conducted), and looks at topics such as productivity, collaboration and what lies ahead. It’s an interesting reflection on what work office habits have been and what they are shaping up to be. Highlight of the article includes:
“Our data indicates that nearly two-thirds of those who still had jobs during the pandemic were almost exclusively working from home. That compares with just 13% of workers who said they did so even a few times a week pre-COVID-19. Among those who had previously not regularly worked from home, 62% said they were enjoying the change, and 75% expect their employers to continue to provide flexibility in where they work after the pandemic has passed.Of course, there may be a gap between employee expectations and the reality of what employers are willing to provide. One of the arguments companies have traditionally used in opposing offering workers more flexibility is the belief that they are less productive or efficient working from home.”
