Here are some interesting finds on UI/UX of the week!
The Best and Worst Identities of 2018. This article is not very customary of this newsletter, but worth showcasing, since it goes through some of the most relevant Branding exercises of 2018. Brands are all about establishing relevance and loyalty with their customer base, and having a distinct visual treatment and presentation is a core part of that exercise. Highlight of the article includes:
“No company needed more of a shake-up than Uber and now that, in theory, the toxic culture inside has been addressed, it was good to see them move away from the wreck of a change they had introduced in 2016 — which won them the coveted №1 spot in that year’s Worst Reviewed list. This isn’t the greatest, coolest, inspirational-est redesign but it was the right redesign, which happens to be done really well to boot.”
Progressive Web Apps vs. Native Apps. Very pertinent article from Smashing Magazine, detailing the impact of Progressive Web Apps in a market saturated with Native Apps. The article details the benefits of adopting a digital solution that is more focused on Progressive Web Apps, from multiple perspectives, including cost effectiveness, competitive market, brand exposure and higher ranking in search results, to name by a few. Highlight of the article includes:
“Roughly 70% to 80% of all time spent in mobile apps goes to four categories: Entertainment (like YouTube); Social media (like Facebook); Instant messaging (like Whatsapp); Games (like Fortnite).
If your app concept doesn’t fall into one of those categories, is it worth all that work to place your app in the app store? While I recognize that those aren’t the only kinds of apps that succeed, I just think it would be a risky and expensive gamble to make, especially if your client’s business is brand new. Even then, there are so many cases of well-known entities that have opted not to compete in app stores, despite having a large enough audience or customer base to do so.”
Good Design means Finishing Projects. Interesting article, one that reinstates a lot of what makes the Design Thinking process so relevant. Ideation and incubation is only as successful, as the Designer and the teams working on a particular initiative/project, are able to execute it, contemplating the qualities of a good UX process (namely creating products that are usable, useful, findable, credible, desirable and accessible). Highlight:
“Good designers can come up with ideas, but they can’t handle hourly JIRA tickets coming from the developers, asking for solutions for scenarios the designer didn’t even think of in the first place. Great designers thrive in those situations, creating a collaborative environment where developers feel like they own the solution as much as they own the problem. Good designers will then come up with quick fixes for those secondary use cases, and throw the ball over the fence to the developers. Great designers will take every request as an opportunity to re-evaluate, improve, and bulletproof the design system at large.”