Here are some interesting finds on UI/UX of the week!
Best Practices for Mega Footers. From the WebDesignerDepot, this article focuses on best practices for designing effective footers on web/interactive products. The article addresses items to be present at the footer, such as navigation hierarchy, social media connections and branding opportunities. Highlight of the article includes:
“Studies indicate that nearly 75% of marketing websites include social media icons in their site’s footer instead of the header. Why? As website owners, our goal is to keep visitors on our website instead of heading over to a social media page. Because once they land on a social media platform, it’s pretty difficult to get them to come back. For this reason, it’s better to place your social media buttons in your site’s footer instead of its header. This way, you can rest assured that your site’s visitors will have (at least) reached the bottom of your homepage before heading over to Facebook or Twitter.”
How to conduct UX Interviews. Article focused on how to prepare interviews in order to gather further insight and validation into the design thinking process. The article details important factors to consider such as comfortability of interviewees, follow up tactics and conversational-style of interviews. Highlight of the article includes:
“The interviewer has to prepare and have the willingness to change these questions and add new ones if the interview situation requires. The interview guide serves as an invaluable asset in finding the golden path between an overly strict structure and an overly vague organization for the interview. A semi-structured interview guide leaves room to improvise and helps with tips on how to handle unexpected situations or directions of the talk. Remember what we’ve said about the nature and worth of interviews: You would not have expected some of the most important and interesting findings.”
Competitive Analysis. A thorough article from Smashing Magazine, focused on the importance of competitive analysis when going through a successful design thinking process. The article focuses on providing effective ways to do competitive analysis, from goal understanding and definition to discovering the right competitors, in order to provide adequate context. Highlight:
“Direct competitors are the ones who offer the same, or a very similar, set of features to your current or future customers, which means they are solving a similar problem to the one you are trying to solve, for a customer base that you are targeting as well. Indirect competitors are the ones who offers a similar set of features but to a different customer segment; or, they target your exact customer base without offering the exact same set of features, which means indirect competitors are solving the same problem but for a different customer base, or are solving the same problem but offer a different solution.”