Here are some interesting finds on UI/UX of the week!
Elements of Good UX. Interesting article focused on trends that increase the overall product experience. The article sheds light on important factors such as Personalization, Voice-Based Interactions and even Progressive Disclosure. Highlight of the article includes:
“With the help of individualized data and advances in machine learning, technology is becoming capable of adjusting automatically for specific users. One of the most popular models of individualization seen in contemporary applications and websites is the incorporation of personalized recommendations based on user behaviors. These suggestions improve the chances that a user will take action when they visit your site.”
Triggered E-mails. Fantastic article focused on what Triggered E-mails are, and how to make these effective. The article goes into details such as best practices, while also explaining how this type of engagement produces further customer engagement and customer delight. Highlight of the article includes:
“Triggered emails are fired by specific actions taken by website visitors. This automated process is also called behavioral marketing automation. It allows marketers to send automated messages based on the user’s behavior. These emails are successful because they are timely and highly relevant to the recipient. Essentially, trigger marketing is based on a series of events. Trigger-based emails must be part of your email marketing strategy. Thanks to sophisticated targeting, you can build trust with customers and make sure you don’t leave any money on the table. Another benefit is that automated emails help you with the operational tasks, so there is no need to send invoices or confirmation emails one by one, for instance. You can be more efficient and use your resources more wisely as well.”
Clarity and Persuasive Design. Great article from from Smashing Magazine, focused on persuasive design, and how clarity plays a crucial role in creating effective products that produce client retention and engagement. Highlight:
“If your experience is not relevant to the task they are trying to accomplish, users will leave and try elsewhere. If your products or services are relevant, but not findable by the user, work on your navigation, search, and content layout to ensure your products and services are visible. Everything does not have to be one click away, but if the user gets the scent of information, or cues that make them think they are on the right path, they will follow the trail to that information.”