Here are some interesting finds on UI/UX of the week!
The Relationship between Gamification and Persuasion. Very interesting article hailing from Smashing Magazine, focused on the importance of gaming strategy, and how that can effectively affect UX concepts and strategies. Highlight of the article includes:
“Gamification is another victim of misnaming. Contrary to popular belief, it does not entail users playing or giving them points. Yes, those are useful components, but not the whole thing. The purpose of gamification is not to make people have fun, either. The purpose is to use fun to motivate people towards certain behaviors. Motivation is the key here.”
Micro Conversions. Article focused on the distinction between Micro and Macro conversions, and their importance in the product journey that UX Designers embark on (and users). The article sheds focus on how micro conversions can enable quick testing, while also pointing out its potential downfalls. Highlight:
“Generally, micro-conversions can be subcategorized into two groups: process milestones (also known as micro-step conversions), and secondary actions (sometimes referred to as micro-indicator conversions). Process milestones are the steps that directly lead to the end-goal: macro-conversion. They’re probably best visualized in an e-commerce application. A conversion is defined as a sale, and to make a sale, the customer has to search the catalog, find a product, place it in their cart, and complete the checkout process.”
Sound and the Future of Interfaces. With the progressive focus on Interfaces that are voice driven, this article showcases examples of products that engage users on an audio level, to really exciting results. Highlight:
“If you want to understand the future of interfaces, use your ears. Sound design has become a wildly experimental area in recent years, full of devices that ask us to reconsider how we interact with technology. Audio design can be a playground for designers.”