Here are some interesting finds on UI/UX of the week!
Letter Casing and Readability. Very interesting article and investigation into readability of products in general and digital applications in particular. It’s an article that is particularly relevant as microcopy plays such a huge role in defining a successful product experience. Highlight of the article includes:
“People spend more time skimming through the text and sentence case makes it easier for them to read. So, reading time is relatively lower in sentence case as compared to the capitalized sentences.”
Link Bar and Hamburger Menu. Another relevant article, focused on alternatives to the hamburger menu, an interactive staple that has been highly criticized from a user centric perspective (since it basically sequesters navigational items behind that icon). This article showcases case studies focused on e-commerce products, with the introduction of link bars, which allow the users to go directly to specific areas and functionalities within the products/applications. Highlight of the article includes:
“Our hypothesis is that the Link Bar lets shoppers get to the product pages faster by exposing product and category page links normally hidden behind the hamburger menu. One less click is required and the links are more prominent, so it increases the chances of users proceeding “down funnel” and seeing products.”
VR in UX Research. Article focused on showcasing the usefulness of VR in creating pertinent and relevant product experiences. VR is defined as a tool that allows experiences to be contextualized virtually, and how users respond to those scenarios. The article also presents a “how to” list, that aids in preparation of user testing with this type of tool. Highlight:
“VR contains a physical and non-physical experience as well. Make it clear what you’re testing, even with the users. Are you testing their experience with the device setup or the in-app experience? What characteristics in their behavior are you observing? What are you recording and how? Set your research goals and define variables to observe and record well before starting.”