Here are some interesting finds on UI/UX of the week!
Surveys focused on Global Audiences. Article hailing from Google Design, filled with interesting insights on how to tackle research on international markets. It’s an article that details how to plan, prepare and conduct effective surveys, and how to overcome possible obstacles from observing different cultures and habits. Highlight of the article includes:
“In-person surveys are an effective way to reach communities that are more comfortable talking to an interviewer face-to-face, or groups with limited internet access. Researchers conduct in-person surveys based on the locations of each community by interviewing people in homes, restaurants, cafes, markets, public transportation platforms, and public plazas. In-person surveys are more costly and time intensive than online surveys, but they’re worth the investment to reach otherwise underrepresented populations.”
The Importance of First Impressions on UX. Great article detailing how for instance different levels of visual design, converge in order to provide and define how the user experiences a brand. The article specifies the visceral/behavioral/reflective aspects of visual design, and how these need to be strategic in order to best capture the users attention and assure retention. Highlight:
“For instance, the first level visitors will go through is the visceral level. This makes the visceral level significant since it has a tremendous impact on the rest of a user’s journey. It anchors them to an emotional state. As mentioned above, this happens at an incredibly fast rate; it only takes 50ms (or even 17ms according to Google) for users to form that crucial first impression of your site. First impressions are a gut reaction to visual features, a direct result of how our brains and visual systems have evolved. It’s imperative that designers get it right and test what kind of an emotional impact a visual design has on their users.”
Human Centered Design and Emerging Technologies. Fantastic article gathering the results of a survey and study of how emerging technologies are shifting paradigms of how users interact with technology. The article goes further and potentiates a method of how designers can deal with actual scenarios when outlining a potential new feature or product within these new domains. Highlight:
“When considering what these technologies are good for, how they can fit into your business, or how you can get started with them, it’s easy to just focus on their current capabilities or shortcomings and make assumptions about their actual value to people. Instead, we should think about what they mean for people by using these promises to guide our work.”