Here are some interesting finds on UI/UX for the week!
Journey Mapping. Interesting article focused on the usefulness of journey maps. It highlights the potential for companies to gain further focus since this allows for a shared vision of what’s coming.
“Journey maps are visualizations used for understanding customer needs and pain points as people interact with an organization.”
Onboarding simplification. Article focused on the process of onboarding a user into an application. This initial process is ripe with potential to start a lasting engagement with the user.
“Whether you are creating a new user onboarding experience for the first time or are iterating one for the dozenth time, simplicity is a design principle worth following.”
Building Honest UIs. Article focused on “anticipatory design” and the search to automate the decision-making process in user interfaces.
“Despite the good intentions imbued in anticipatory design, though, automating decisions can implicitly raise trust issues — especially at a time when trust has been eroded through the use of dark patterns in user interfaces.”
Icons and User Experience. Another great article showcasing the relevance of iconography to create indelible applications and unique user experiences.
“Icons are an essential part of many user interfaces, visually expressing objects, actions and ideas. When done correctly, they communicate the core idea and intent of a product or action, and they bring a lot of nice benefits to user interfaces, such as saving screen real estate and enhancing aesthetic appeal. Last but not least, most apps and websites have icons. It’s a design pattern that is familiar to users.”