Here are some interesting finds on UI/UX of the week!
UX Principles. Great article from the WebDesigner Depot, focused on UX principles that are highly relevant for the development of effective Web products/applications. The article focuses on factors such as usability, usefulness, desirability, accessibility and credibility, to name but a few. Highlight of the article includes:
“When design elements are common elsewhere, don’t reinvent them by becoming creative with new UI patterns. Making users think too hard to figure out your UI interface is not what you want. You want to have a familiar looking interface where standard objects like links stand out as links, and login access is located in the upper right. There is no need to relocate such standardized components. Creativity with standardized patterns can make your interface hard to work with and not promote usability. Although you may think non-traditional is cool, it may make it harder for users to navigate and thus it falls into a problem area. Creativity and usability need to have a balance.”
Holistic Web Design. Interesting article, focused on detailing the concept underlining holistic web design, aka, envisioning a strategy to tackle a web product, as a sum of different factors, and not privileging one of them over the others. The article focuses on explaining the process by which this can be achieved. Highlight of the article includes:
“When it comes down to it, holistic web design is about a process. The steps and planning can be a little different for every design/dev team, but they do have a lot of commonalities. Design, technology, performance and business impacts are major considerations from the designer standpoint. Other phases such as planning and research are often conducted by someone else, although if you are a one-person shop, you might perform these roles as well. These elements can be further broken into other procedural steps as well: content and messaging, UI design, UX design, visual design, development, testing, training, and feedback.”
Key Insights from Enduring Brands. Very interesting article, which details traits that successful and enduring brands have preserved and refined throughout the years, and how that demonstrates longevity, further substantiating their evolution, but also relationship (and retention) with their clients (users). Highlight:
“The most deliberate brands have cultivated the foresight to think ahead and plan for multiple outcomes to maximize opportunities and build toward long-term goals, sustaining effort over time. Insurance firms, like Geico–ranked №1 in its industry–are extremely deliberate in the way they plan to maximize opportunities. But this can have drawbacks as excessive planning can make it difficult to respond quickly and adapt to the shifting needs of customers.”