Here are some interesting finds on UI/UX of the week!
What Comes After User Friendly Design. Very interesting article focused on how analytics, psychology and diverse tools have allowed Designers to create solutions that focus on data and behaviors. The article also goes into interesting considerations about transparency, and new paradigms of design. Highlight of the article includes:
On-boarding and Sign-Up Forms . Very pertinent article, showcasing different case studies, focused on how users experience the process of signing up for different applications. Highlight:
“If you ask the customers to fill a large amount of fields on the sign up form, there is bound to be some discontent at their end. You have to limit the questions you ask, to increase the rate of conversion from the sign up form to the other parts of the process. By decreasing the amount of questions you initially ask, you can ensure a higher conversion rate. Having understood the importance of keeping the questions limited, it is imperative that you know which questions to cut out and which you should include. Anything that can directly initiate your relationship with the customer should be asked. An email address is good enough for a subscription, so it should be your priority.”
Atlassian’s New Brand. A different type of article, this time focused on the branding exercise Atlassian has experienced, as the roster of products in their suite has increased. Really interesting read, filled with pertinent observations on brand consistency and integration. Highlight:
“We believe the new Atlassian logo balances approachability with professionalism. It’s sturdy and strong while also allowing for flexible expression. Most of all, it preserves the authentic parts of our brand while symbolizing a new chapter for Atlassian. Together, the Atlassian logo, our product logos, and our typeface represent a unified brand, a commitment to consistency, and a better platform to support our mission around teamwork.”