Here are some interesting finds on UI/UX of the week!
Great UX is a Balancing Act. Compendium article, which focuses on crucial principles that make the UX practice successful and by extension, the products that are derived from it. Highlight of the article includes:
“Knowing how your users are interacting with your product is essential to understanding and optimizing the success of your product. This is especially true for implementing innovative design patterns. With so many analytic platforms and even more metrics — ensure you are getting valuable insights by focusing on how rather than who. Heat maps, visual analytics and session recorders give you access to view the user’s actions down to the last click and scroll. Build great UX by paying attention to patterns and intercepting problem areas. Pinpointing where your user got lost, became frustrated or gave up gives you a huge advantage implementing a solution.”
What Makes a Good Email. Very good read. At a time when a strategic email campaign can make or break the success of a campaign (and therefore the product relationship with its users), this article provides good examples of successful email campaigns, focusing on the solid points of execution, while also providing considerations for when issues occur. Highlight of the article includes:
“Bottom sections of emails asking for consumer feedback or providing a direct channel help build trust. Even for brands with a noreply email address, you can listen to what your customers think about your emails with a quick survey or feedback related email address. Thanks for being so chill and helpful Code School!”
Product Development and Scalability. Great article focused on an actual case study, of a product design practice that evolved and maintained quality standards, while providing solutions for an ever growing user base. It makes for a great read, since it provides relevant insight into how to deal with a quickly evolving scaling demand, and how teams can adjust and grow to address these demands. Highlight:
“Each product team includes a lead designer, who works side-by-side with UI and CSS developers, full stack developers, plus UX specialists, data scientists, and any other necessary functions. These teams work beautifully. No one tries to solve a problem in isolation, so each project benefits from a variety of voices, skills, backgrounds and strategies. Each person has a key piece of the puzzle, and together they develop better solutions.”