Here are some interesting finds on UI/UX of the week!
How to Make a Product Unique. A very interesting article from the Marvel Blog, focusing on a very observable problem: most products currently being created and implemented are very similar to each other. The article details the reasons behind these issues, specifically how competitive analysis informs decisions about product features, more so than design principles such as innovation and usability. Highlight of the article includes:
“Human-centered design is a creative approach to problem solving. It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs. Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world. Most companies can’t get to that state because they have a disease called featuritis. What is the primary symptom? Constantly adding features to your product.”
The Future of E-Commerce Platforms. Interesting article from The Web Designer Depot, focusing on the rapidly evolving universe of e-commerce. The article sheds attention on such important items as personalization and customization, utilization of A.I., cross platform metrics and hyperscale computing, to name but a few. Highlight of the article includes:
“Digital marketing and e-commerce gurus predict that e-commerce platforms will integrate artificial intelligence and machine learning technologies into the shopping experience. This will give retailers more control over the buying process by gathering and storing information about shoppers’ buying habits. In future stores will allow shoppers to input their height, weight, complexion, favorite color etc, and then suggest clothing purchases based on those results. Retailers could use augmented reality to allow customers try on clothes virtually and further suggest other clothing items like shoes or trousers to round out a complete outfit.”
Inclusive Design. Very interesting article from The Fast Company, focused on Inclusive Design, and what that designation effectively means. Inclusive design is defined as a set of ways in which users can engage with the product/experience being created. It’s an interesting article well worth a read, particularly when accessibility, and building products that include all audiences and customers becomes prevailing. Highlight:
“An important distinction is that accessibility is an attribute, while inclusive design is a method. While practicing inclusive design should make a product more accessible, it’s not a process for meeting all accessibility standards. Ideally, accessibility and inclusive design work together to make experiences that are not only compliant with standards, but truly usable and open to all.”