Here are some interesting finds on UI/UX of the week!
Shopify Pay and A Streamlined Checkout Experience. Another interesting article from Shopify, detailing the design process of how their new payment option was created, from inception through execution. It’s a very pertinent observation into understanding a problem, creating viable options, and creating potential solutions for a feature that has high exposure and visibility. Highlight of the article includes:
“Shopify Pay’s goal is to simplify the checkout process across all Shopify stores and make sure it’s independent of a particular piece of hardware. With Shopify Pay, we want to give our merchants the opportunity to offer their customers a one-step checkout.”
Usability Testing. Great article that showcases different tools to gather user validation when going through the process of devising a product solution. The article goes into considerable lengths to offer explanations on techniques such as card sorting, usability testing, focus groups and surveys, to name by a few. Highlight of the article includes:
“Before putting together a user experience or usability test plan, begin with the assumption that needs testing. This will help inform what type of testing should be done. For example, when trying to understand why a sign-up form is not converting users as expected, it makes sense to compare analytical data to results from a usability study. It may not be necessary to run the usability test with dozens of users — five may be enough. By being clear about the focus and scope of what’s being tested, you can make the most of your time and budget. There is a wide variety of traditional usability testing methods that can be conducted according to the research questions and needs. For most design initiatives, a combination of quantitative and qualitative research methods should be applied in order to get the best insight into the target user, their needs, and how to address them.”
What is Information Architecture. Another pertinent and relevant article focused on a very important discipline of the UX process: Information Architecture. The article explains what defines IA, and provides further insight into the main points to focus on in order to achieve a successful result from it, namely such important elements as hierarchy and structure. Highlight:
“As part of the UX process, IA design follows very similar patterns to flowcharting: Add shapes and connect them with lines in an organized fashion to a single document. The challenge when building IA is in understanding how your app or website actually works from the user’s perspective, and how to organize that information into a readable, legible format.”