Here are some interesting finds on UI/UX of the week!
Personalization . Another pertinent article from the Nielsen Norman Group, focused on Personalization and Recommendations. The article goes into details regarding a testing conducted, and the findings that were obtained from that research engagement. Highlight of the article includes:
“Tracking site usage in order to present personalized content isn’t considered an invasion of privacy to many users, at least for services where users have chosen to create and maintain personal accounts. On the contrary, personalization such as individualized recommendations are viewed as a feature — a sign that a site attempts to better serve their users by helping them narrow down the overall number of options to consider. Poor suggestions are easily ignored, or, when the benefit of getting good recommendations is strong enough, users may even be willing to engage further with the site to fine tune future recommendations.”
Design Systems. Another article hailing from the Invision Design Blog, focused on the definition of Design Systems. This article illustrates a case study where a design system was built, and details essential elements such as goals, structure and functionality. It also advocates this type of initiative to be considered as a product of its own. Interesting considerations to behold. Highlight of the article includes:
“Building a design system that scales well as the team grows is challenging. Doing the same thing whilst the products grow in scope and complexity is even more so. It takes a lot of time and effort and there always seems to be hurdles in the way. What I’ve realized in the past two years is that treating the design system as a separate product is hugely helpful. It needs it’s own requirements, it’s own set of features, a solid roadmap and clear prioritization.”
Making a Case for User Testing. Interesting article detailing the importance of user testing, as a tool to achieve product and experience definition. It’s an insightful article that showcases how this tactic can improve team integration and product development. Highlight:
“User testing offers an objective framework through which to make product and design decisions. Instead of arguing over the necessity of a feature or the position of a button, a testing mindset shifts the focus on what is essential for users. In this way, value is created when user feedback guides the design and product development process. With this technique, opinions can be put to the test and measured against objective data captured from user testing.”