Here are some interesting finds on UI/UX of the week!
Frog debuts a radical new business model. Can it save independent design?
In 2013, Andrew Zimmerman received a letter from Facebook's legal council. Zimmerman had just taken charge as president…
Frog and a New Business Model. Not a typical highlight from this newsletter, but one worth reading for its insight, its association with the Design Industry and of course, the merger of innovation and business needs. Design Agency Frog, which has been responsible for the development of some impactful and innovative product solutions, has started a new business model, in the hopes of gaining more footprint in the successes that it helps generate, with the expected outcomes of continuing to expand while also being able to diversify their portfolio. Really interesting article worth reading. Highlight of the article includes:
“So Frog is trying something new. It’s folding all of the current FrogVentures startups into a fund at the VC firm Tuesday Capital. Frog will own a percentage of the fund like any other investor would. Meanwhile, FrogVentures’ Imboden will join weekly meetings at Tuesday Capital, weighing in on decisions and investments the firm makes. (FrogVentures as it’s been since 2014 will still continue to invest in a couple startups a year, but the vast majority of Frog’s startup efforts will be with Tuesday Capital.)”
Improve Your Sign-Up Form with Off-White Text Fields
When designing an app, most designers put all their effort into the content pages but overlook the sign-up form. What…
Improving Form Readability. Hailing from UX Movement, an interesting article with pertinent considerations regarding form readability. While some of the justifications from the author in pinpoint errors are slightly implausible or lack effective reasoning behind them (“clinical” UI as a determent for action for instance), it’s nonetheless worth reading, since it also touches (indirectly) on some Laws of UX, namely the “Aesthetic Usability Effect” (where users perceive aesthetically pleasing Design Solutions as more Usable ones). Highlight of the article includes:
“A research study found that first impressions of interfaces are influenced by visual appeal. Users tend to judge interfaces with low visual appeal as uninteresting and hard to use. This finding infers that users are likely to perceive unappealing forms as difficult and time-consuming, which deters them from filling it out.”
How I built a thriving company around empathy
Like many young people starting their careers, I knew I wanted to change the world, but I didn't have a clear vision of…
Building a Company Around Empathy. Reading case studies on the success (or failure) of a venture is always rewarding. In this case, this article sheds light on Kara Trott’s Quantum Health initiative, how her research informed the direction of the services the Organization delivers to market. The article also details a very important factor in defining an organization’s success — understanding your users/customers, their journeys, their needs, and how an effective solution can generate their loyalty, retention and expand footprint. Well worth a read. Highlight of the article includes:
“So, I followed consumers, over 3,000 of them, through their healthcare journeys and interactions with their health plans and providers. I began asking “And then what?” and “What if?” and “How can we make this better?” This ultimately led to the evolution of my company, which is based on proprietary use of real-time data, along with a team of expert care coordinators™ who are trained on how to use empathy to interact with consumers early in their healthcare journeys to positively influence their experience and outcomes. You go through a lot of iterations as you’re building a company, but if your compass is always focused on the needs and experience of your consumer, you’ll find a quicker path to success. Here are a few of the lessons I have learned along my own journey as an entrepreneur and business leader.”