Here are some interesting finds on UI/UX of the week!
Aesthetics and Functionality in UI Design. Very interesting article focused on the merger of functionality and aesthetically appealing interfaces. Those are two of cornerstones of the design principles, and this article showcases great examples of how to achieve a successful marriage between these two principles. Highlight of the article includes:
“Visually appealing systems are emotionally attractive to us even before we get the first experience with them. More importantly, the appealing interface can help you hold a user longer even though there might be technical deficits. This means professional interfaces have to be beautiful in order to speak better to its users on multiple levels other than just plain utility.”
The Psychology of Price in UX. Interesting article hailing from the WebDesigner Depot, focused on price establishment, and how that impacts how products are rendered, and experiences created. Prices are driven by relationships with similar products, with factors such as comparison and relativity towards previous versions all playing interesting roles in the decision making process. Highlight of the article includes:
“Anchoring effects occur subconsciously, so consumers don’t need to spend conscious mental energy contemplating a numerical anchor. The mere exposure of a higher number is all that is needed to trigger an anchoring effect that will result in a higher reference price. When launching a new and more expensive version of your current product, your current product will naturally set the reference price of the new version. If you are introducing a new version of a product that currently costs $19 dollars, and want to sell your new version for $25, the most intuitive thing to do, would be to lower the price of your older version in order to sell out. However, if your objective is to sell as much of your new version as possible, that strategy might not lead to the best results. Instead, raising the price of your old product will raise people’s reference price, and in turn enhance the perceived value of your new product. In other words: you will release your new product into more favorable conditions. If you choose to lower the price of your old product, you will reinforce the lower reference price and make your new product seem more expensive.”
Microexperiences. Article filled with a series of considerations on how microexperiences (and I’ve mentioned Micro-Animations before for instance), help define a product experience, and by extension, the brand that is being shaped. Highlight:
“These micro-experiences are branded moments that set digital product experiences apart from from the next. They differentiate not through a logo or brand style guide, but through functionality and interactions. But micro-experiences do not necessarily need to be visual. In fact, they can be a swipe, a line of copy or a sound.”