Here are some interesting finds on UI/UX of the week!
Images & SEO. Interesting article from the WebDesignerDepot focused on the importance of images for effective web experiences and SEO relevance. The article showcases factors that impact search relevance when it comes to imagery, namely size, type and color, to name but a few. Highlight of the article includes:
“Visual content is just as important — if not more — as the messaging contained within a website. And it plays a wide variety of roles, too. It sets the tone of a website from the moment a visitor arrives. It helps to deepen the connection between consumers and brands. It provides commentary and support on the written content surrounding it. It can also prove quite helpful in the decision making process. It may also have a role to play in luring more visitors to your site in the first place.”
Modals and Intuitive Interfaces. Fantastic article on Modal screens, namely their applicability, functionality and interactions. The article details flows, functionality and how to apply this type of functionality, by creating a case study that is aptly relevant for this functional UI device. Highlight of the article includes:
“Most Modal Screens — especially on desktop applications — can be easily identified, because they visually overlay the main window: This is true for popups that fade out the main window in the background, popover menus and popover dialogs, lightboxes, alerts, … However, screen estate on mobile devices is limited, which is why many modal screens on mobile devices take up the entire screen.
The most distinct visual indicator for Non-Modal Screens is the visibility of the navigation (a tab bar in our example). Non-Modal Screens allow users to jump back and forth at the primary navigation level even if they happen to be on a subpage. On the other hand, a Modal Screen requires users to close the window before being able to use the primary navigation again.”
AI and How we Design. Article filled with considerations and examples of how AI and algorithms improve user experience. The article also sheds light on the challenges associated with AI, namely how tools will need to evolve to contemplate the demands of this type of technology. Highlight:
“Even when designs are getting faster and easier to create, you still need good quality control and creative direction to put all the pieces in right places. And to do that, you need to understand how the technology, design and human beings connect. This is where the designers of the future will stand, finding real-life problems to solve and making the pieces fit.”