UI/UX Articles and Interesting Tidbits of the Week

July//23//2021

Here are some interesting finds on UI/UX of the week!

1.

Hybrid Work Practices. Interesting article hailing from Fast Company and author Adriana Roche, on the evolution of work practices, particularly as hybrid paradigms take over. As the article points out, remote work allows for a bigger talent pool, increased productivity, but it does come with its fair share of challenges, namely team integration. The article shares some interesting considerations on these topics, and how remote enabled technology can play a part in building more than just productive communication bridges: it can also be a catalyst for effective onboarding, democratic participation and more active participation. Well worth the read. Highlight of the article includes:

“Moving to a distributed or hybrid model can have huge advantages including allowing businesses to expand where they’re hiring from. You can be a San Francisco company but have employees in places where the cost of living and generally employee’s salary requirements are significantly lower. With lower staffing costs, businesses are better poised for growth. Moving to an all-remote staff also affords the added benefit of putting all employees on an even playing field of sorts. Whereas you might have previously had some friction when most of the employees at the company worked at headquarters and a few individuals remote, this disconnect is no longer a concern when everyone is remote. Remote work is centered on the output of the work rather than how long you spend showing up at the office.”

2.

Increasing Email Newsletter Opening Rates. Very interesting article on the topic of emails and newsletter opening rates. Needless to state the importance emails hold in ecosystems tied with communicating with clients (there are emails welcoming clients, resetting passwords, notifying new features or issues, the list goes on). While this article focuses on the topic of newsletters, many of its considerations, including Subject Lines, Timeliness of send outs, Segmenting groups, among others, are applicable to emails in general themselves. The bottlenecks with emails remains anchored on three factors: Deliverability, Display Issues and Engagement. This article sheds light on how to overcome some of these issues. Highlight of the article includes:

“Sending emails at the same time, day after day or week after week will build trust with your audience and consistency in your open rates. Managing subscriber expectations is one of the least discussed elements when it comes to increasing email open rates, but it can have a dramatic impact when done correctly. When a new visitor subscribes to your newsletter or email list, tell them when they should expect to hear from you again.Do you send a new message daily, weekly, or monthly? Is it always on the same day of the week or does it fluctuate? What time should they expect to see it hit their inbox (morning, afternoon, or evening)?”

3.

Focusing on Culture, People, as a Staple for Organizations. According to statistics the current year will be swarming with a high turnover ratio in terms of employment. This article sheds light on a very important fact: Organizations and their leaders, must focus on their human capital, promoting more individual growth, listening to people’s needs, as opposed to solely focusing on technological advancement. The technological evolution will be a direct consequence of how empowered, recognized and incentivized teams and their members will actually feel in these Organizations. Well worth a read and a much needed reflection. Highlight of the article includes:

“In the wake of all the changes wrought by the pandemic, it has never been more important to help your employees feel confident that their personal lives matter in the workplace. Bringing this level of humanity into the everyday work experience is the best way to be in a position to hear from, listen to, and really get to understand what the humans in your organizations need. And understanding what needs will be a critical priority if we’re going to make it through another year of massive societal and organizational change.”