Here are some interesting finds on UI/UX of the week!
Design Audits. Another pertinent article from Phase, this time focused on Design Audits. The article focus on defining what Design Audits are, how to effectively run them, and finally what to do with the information that is attained from them. Highlight of the article includes:
“At its core, a design audit requires you to gather and assess all forms of visual, written, and verbal communication, from the website to ads to social media — including any workshops or webinars you host — to the actual product itself. Users go through dozens, if not hundreds, of touch points in their journey to and through your product. Is their experience consistent and trustworthy, or erratic and unpredictable?”
Cybersecurity in 2019. Fascinating and very informative article from Fast Company, which details the evolution of cyber security and the threats surrounding it. The article also highlights how AI can play a role in detecting anomalies and patterns of potential threats. There’s also great insight into the aspect of the professionals working in this field, what are some of their challenges and of course, the pool of talent available on the market. Another focus of the article is how user typology and character subsets, help identify easier targets, and how to educate them in order to prevent further issues. Highlight of the article includes:
“Some users are more at risk than others because of their security behaviors or lack thereof. Understanding how personal traits influence these behaviors can help security professionals to determine which users need additional defenses or targeted training. Research from the University of Maryland (in which Dykstra participated), for example, found that women were less likely to use strong passwords and update them regularly, while introverts were less careful about locking their devices than extroverts.”
Onboarding Best Practices. This is a topic I’ve highlighted before, but this article is well worth notice. While explaining the concept of successful onboarding, the article focuses on different topics that allow it to be effective. These topics include gamification, email practices, notifications, among others, to explain successful strategies to make the onboarding experience, as enticing (and rewarding) as possible. Highlight:
“For example, it’s possible to send users onboarding messages and more via push notifications — instead of using email — when a user has installed your app. These push notifications will likely gain the attention of a user far better than an email sent quietly to their email inbox. But if your push notifications are not providing the direct value a user expects, and instead are asking the user to perform more actions or take specific steps to onboard further, the chances are they’ll be uninstalling your app before you know it.”