Here are some interesting finds on UI/UX for the week!
Designing for Television. Article hailing from the Marvel Blog, focused on important concerns when designing applications that are anchored on TV screens. Highlights include:
“When compared to computers and even mobile phones, designing UIs for TV is still a relatively new area. It’s also a fundamentally different platform. Design for TV requires a unique set of considerations, including screen size and distance, technical constraints, and context of use.”
Branding trends of 2016. This article surfaces some trends of this year, covering topics such as augmented reality applications, advertising and streaming. Highlight:
“But in 2016, finding that audience was becoming increasingly challenging. Big changes in technology, content creation and culture meant anyone working in branding had to keep a close eye on developments to avoid outdated strategies that would miss the mark.”
Ways to increase websites conversion rates. Interesting article focused on tactics to increase sales conversion on a website. Highlight:
“You can considerably increase your site’s conversion rates if you work on improving the user’s experience when they arrive to your site. These are the fundamental technicalities that involve the fusion of aesthetics and functionality. How easy is it to navigate your site? How much content is above-the-fold, and how much is below-the-fold?”