Here are some interesting finds on UI/UX of the week!
Ethics in Web Design. Interesting article from Smashing Magazine focused on Ethics in Web Design. The article outlines the definition of an ethics framework, and more specifically the four piers that substantiate it, namely: Capability Approach, Virtue Ethics, Deontology and Consequentialism. Highlight of the article includes:
“Every design decision is a decision made on behalf of our users. As the creators of designed experiences used by people all over the world, it is our responsibility to think carefully about not just how we do something at a technical level or what goals we are trying to achieve for ourselves or our clients or companies, but why we do it and how our decisions impact the person on the other end of the conversation. With every decision, we have the shared opportunity and responsibility to think about the ethics of web design, not just as a high flying ideal about doing no harm or doing the right thing, but as a fundamental part of our everyday process.”
Lessons from UI Scalability. Interesting article showcasing tips on how a designer should keep in mind some important guidelines in order to be more successful in their career. Highlight of the article includes:
“Yes, there is a time and place for animation, but start by spending your time delivering exceptional value through a best-in-class user experience. Then you can spend all the time you want making a cute little menu button that morphs into a McDonald’s Big Mac.”
The UX of Contact Forms. A thorough and very relevant article focused on how to create forms that facilitate sales conversion and information capture. Extremely informative and filled with tips on how to build a successful form. Highlight:
“Eye-tracking studies have shown that single-column forms are better than multi-column ones. Why so? The way we scroll down a website is similar to how we fill in a form: going from top to bottom, staying focused on the content. A form with parallel columns can easily lead users astray and distract them. To keep users in the flow and not interrupt the vertical orientation, place fields one below the other in a single column. Sure, every rule has its exceptions. As for the one below, short or logically contiguous fields (mobile number, city, state and area code) can be placed in a line.”