Here are some interesting finds on UI/UX of the week!
Designing for Micro-Moments. Great article focused on the definition of micro-moments. The article uses several detailed examples in order to provide context to this very pertinent element. Highlight of the article includes:
“In Google’s research, it found that about two-thirds of mobile consumers are more likely to buy something from a website or app if information is geographically personalized. There are a plethora of ways to communicate this local-friendliness to visitors — through the copy, through various design elements, and even photos.”
User Onboarding Emails. Very relevant article focused on the creation of effective user onboarding emails, and how that translates in an integrated experience for the user as the momentum to engage with a product begins. This is particular relevant as the initial stickiness with a user is critical in defining the longevity of that relationship. Highlight of the article includes:
“A stellar user onboarding flow recognizes that some users are fully aware of the problem they want your product to solve and some users aren’t. And it balances education, showcasing, and action differently to suit each need. The idea is that, by extension, user onboarding emails have to do the same because they work together when it comes to user/product fit.”
Mobile Carousels. Great article from the Nielsen Norman Group, focused specifically on mobile carousel implementation. With considerations regarding visual cues and implementation suggestions, it’s a worthwhile read since many mobile experiences use this functionality to display considerable amounts of information. Highlight:
“Some carousel cues are stronger than others. Dots are generally weak signifiers: because they are small, people often don’t notice them. The illusion of continuity, created by half images or text that look like they are continued beyond the vertical edge of the screen, is a strong carousel cue — users quickly understand that they can get more content by moving beyond screen edge. Another problem that makes carousel cues such as arrows and dots easy to miss is that they often appear on top of a carousel image. When UI elements appear on top of a busy background, they can have low contrast with the surrounding image and can blend in with it. This problem is especially critical on mobile, where glare due to outside use can also impact the quality of the contrast.”