Here are some interesting finds on UI/UX of the week!
Turning Users into Brand Advocates. Interesting article from Smashing Magazine focused on the process by which users can become brand advocates for the product they use. It’s an insightful look at user retention, and how an effective experience can become a staple within a brand (much like the principles of long standing brands, Deliberate & Focus). Highlight of the article includes:
“Brand advocates are people who feel so positively about a brand that they want to recommend it to others. They’re often called volunteer marketers because they pass on positive word-of-mouth messages about the brand to other people (both offline and online). Advocates do it organically — money is not the primary reason why they promote a brand or product; they promote it because they truly believe in the brand.”
Design Thinking Stages. Article hailing from the Interaction Design Foundation, focused on the different stages that define the Design Thinking Process. The article provides detailed information on the requirements surrounding each phase, namely going through the three main pillars: Understanding, Exploring and Materializing. Highlight of the article includes:
“The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve. This involves consulting experts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment to have a deeper personal understanding of the issues involved. Empathy is crucial to a human-centered design process such as Design Thinking, and empathy allows design thinkers to set aside his or her own assumptions about the world in order to gain insight into users and their needs.”
Whiteboards. There’s a multitude of articles focused on design tools, typically subscription based ones. However, a design tool that is of crucial importance for Workshops of different categories, Design Review sessions, Incubation sessions, among many other collaborative endeavors, is obviously Whiteboards. This brief article sheds some light on this very important tool. Highlight:
“It’s a core part of the design process. A whiteboard is a simple tool, but it’s packed with superpowers that allow us as designers to discover our best ideas. You can explore customer insights, user journeys, come up with new product ideas, collaborate with team members and so much more. Let’s explore why whiteboards are exceptional design tools.”