UI/UX Articles And Interesting Tidbits Of The Week
July//3//2020
Here are some interesting finds on UI/UX of the week!
1.
Mobile-App Onboarding. Another great article from the Nielsen Norman Group. This article specifically sheds light on practices of onboarding new users on mobile apps, but it’s definitely interesting to consider this on a larger scale (ie, for apps in general). The article introduces three main items to consider when tackling onboarding strategies, namely, Higher Interaction Costs, Memory Strain and ultimately, the fact that Onboarding may not improve user performance at all. It’s another very educational and pertinent article worth reading. Highlight of the article includes:
“Users always need (often minimal) time to learn a new app, but that doesn’t mean that all apps require separate onboarding flows or lengthy explanations. For most mobile apps, users should be able to learn the interface by using it and thus instructional onboarding flows are not necessary. Even for fairly complex mobile apps, it’s often more effective to train users by showing them tips in context instead of presenting them with a tutorial that explains the app’s UI — people are simply unlikely to (even try to) remember a lot of information, especially if they are not sure whether they will actually have to use it. Also, while errors are a negative element of user experience, error messages can teach users a bit more about the app in a “teachable moment” where people have a small degree of motivation to read a few words about how to fix the problem.”
2.
Email Automation Strategies. Emails are of course a tool that allows Organizations to build a tighter rapport with their audiences/clientele. This newsletter has and continues to highlight quite a variety of articles that shed light on how to improve better performances for this type of engagement strategy. This article specifically details topics such as building follow-ups, deliver other forms of content, to name but a few, but all of them are considerations worth pondering. Highlight of the article includes:
“Your CTA could be a variety of things. Maybe it’s a chat prompt button that brings users back to your website and begins a chat with your team. Maybe the CTA is to read a blog post or watch a pre-recorded webinar. Maybe it’s to purchase a product or book a demo. Consider what behavioural data you’re using for the campaign, and then choose your CTAs around that. For example, with an abandoned cart campaign, you can go straight to encouraging readers to make a purchase. But if someone has downloaded an ebook for a considered purchase, you’ll want to follow up with helpful resources.”
3.
Copywriting. In the past this newsletter has highlighted articles on UX Copy/Writing. This article is a thorough view of Copywriting in the collective Digital Product landscape, while also outlining trends for this year and the ones lying ahead. The article alludes to topics such as Repurposing copy, Visual Storytelling, Optimizing Copy for Voice Searches, while also shedding light on AIDA (Attention, Interest, Desire, Action) among other strategies to hold users attention. Well worth a read. Highlight of the article includes:
“Copywriting, a traditional tool of marketers to promote a product, has already passed through major changes over the years. Copywriting started as a method for persuading readers to become potential customers. Modern copywriting is an outcome of what I call a digital earthquake. With the introduction of the internet, everything changed and thus changed the role of copywriters. The digital earthquake brought the culture of blogging, SEO, eCommerce, social networking, personalized marketing, and much more. This means in the coming years we will experience more transitions in copywriting.”
