UI/UX Articles and Interesting Tidbits of the Week
August//10//2018
Here are some interesting finds on UI/UX of the week!
1.https://postmarkapp.com/blog/how-to-design-an-effective-welcome-email
Designing an Effective Welcome E-mail. Reaching out to users is very much like building a bridge — you hope by extending that path, that they will in turn respond or use it. This article focuses on strategies and case studies, that exemplify how an effective welcome e-mail can make all the difference in building those client relationships. Highlight of the article includes:
“Here are some of the common themes we observed:
- Friendly copy that reiterates the benefits of using the product
- Clear call-to-actions that prompt customers to engage with the product
- Important account details like login URLs, email addresses, and subscription plans
- Resources to help customers get started with the product
- Reply-To addresses that go to customer support
- Links and phone numbers to contact support”
2.https://www.webdesignerdepot.com/2017/12/9-consumer-psychology-tactics-to-improve-conversions/
Consumer Psychology to Improve Conversions. Article hailing from WebDesignerDepot, focused on tactics to improve conversions — these tactics are grounded on consumer psychology, including such laws as Gestalt (proximity, similarity, closure, figure, symmetry and continuation). The article goes through different points in order to exemplify how these devices can be effective in retaining client attention and engagement. Highlight of the article includes:
“Two of the biggest enemies of our brain are complexity and ambiguity. If a visitor has too many options, that can stifle their process of making a decision, and lead to them abandoning your website simply because they had too overwhelming a decision to make. Some services or products are complicated by themselves, and you should go with a softer approach that will support the process of making a decision, instead of focusing on pushing the sale.”
3.https://line25.com/articles/tips-and-best-practices-to-reduce-abandoned-cart-issues
Dealing with Abandoned Shopping Cart Experiences. Fantastic article focused on practices to overcome abandoned shopping cart experiences. The article details tactics such as chat widgets, highlighting security features and showcasing relevant product imagery. Highlight:
“Research shows that almost a third of customers studied dislike being presented with forms while trying to check out. It is often more helpful to encourage clients to register with your site once a purchase has been made. If you need client details before a purchase has been made, it is often more helpful to ask for an email address. If users do choose to register an account, all subsequent details can be linked to this email address.”
