If I may interject, typically, customization and personalization shouldn’t be about a laundry list of elements that can addressed in order for an experience to feel more unique. It should in fact be about how Product Experiences allow for the user to embark on a journey of their own, focused on their intents. That means controlling to a certain extent, instances and elements of the UI, but more profoundly, how does the product and experience targets the user more profoundly. In cases such as E-commerce, that means, being able to have elements displayed/showcased, based on what the user highlights or has saved under their favorites. It also means using AI integration, potentially suggesting interests or products, based on recognized patterns from that same user. Customization and Personalization are indeed differentiating factors, however they should always be tackled considering multicultural factors, demographics, and of course, topics of accessibility and inclusivity. Only then do topics like that become a powerful story to be told. Otherwise they’re just gratuitous displays of the versatility of front end implementation.